Privacy Policy
Last updated: August 2026
Heicly ("we", "this site") provides a free, in-browser HEIC image converter. This policy explains what happens to your files, and separately, how advertising on this site works.
Your files and images
Image conversion runs entirely inside your browser using JavaScript. Your HEIC files are never uploaded, transmitted to a server, or stored anywhere. We have no access to the images you convert, and no record of them is kept.
Advertising and cookies
This site is supported by advertising served through Google AdSense. To provide and measure ads, Google and its advertising partners may use cookies, device identifiers, and similar technologies to:
- Serve ads based on your prior visits to this or other websites
- Measure ad performance and prevent fraud
- Limit how often you see the same ad
Google's use of advertising cookies enables it and its partners to serve ads based on your visits to this site and/or other sites on the internet. You can opt out of personalized advertising by visiting Google Ads Settings. Alternatively, you can opt out of a third-party vendor's use of cookies for personalized advertising by visiting www.aboutads.info.
Third-party vendors, including Google, use cookies to serve ads based on someone's prior visits to this website or other websites. These cookies are set by the ad provider, not by Heicly, and are unrelated to the images you convert.
Analytics
We may use basic, privacy-respecting analytics to understand approximate traffic and page performance (e.g. how many people visit, which pages are popular). This data is aggregated and is not linked to the files you convert.
Information we do not collect
- We do not require an account, email address, or sign-up of any kind.
- We do not store or transmit the images you convert.
- We do not sell personal data.
Children's privacy
This site is not directed at children under 13, and we do not knowingly collect personal information from children. Google AdSense may restrict ad personalization on sites or pages directed at children, in line with Google's own policies.
Third-party links
This page links to external sites (such as Google's ad settings). We are not responsible for the privacy practices of those third-party sites — please review their own policies.
Changes to this policy
We may update this policy from time to time, for example to reflect changes in the advertising services we use. Continued use of the site after changes means you accept the updated policy.
Contact
Questions about this policy can be sent to the contact details listed on this site's about section.